Why Take This Course

You’ve been thinking about starting your own podcast, but you’re not sure where to start. Or maybe, you already have an idea of where to start but you’re afraid that there isn’t an audience or your audience or niche is too small.
I get it because I’ve been where you are! Podcasting can seem like an overwhelming task. There are so many things you need to know and do before you even think about recording your first episode. Imagine having the confidence and knowledge that you need in order to launch your podcast, no matter what niche it is in.
This course has everything that you need to get started with a podcast for your niche audience, including how to create great content that will build an engaged community around your podcast. You will learn how to find topics for episodes, record professional quality audio and edit. Finally, I will teach you how to publish and market your new podcast.

Topics Covered

Here’s an overview of what you will learn in this course.

  • Understand Podcasting: Facts & Myths

  • Understand and Identifying a Niche

  • How to go about developing an audience

  • Create a content plan and strategy

  • What's needed to record and edit your podcast

  • Launching your podcast: Distribution & Marketing

  • Post Launch: Learn the systems you'll need in place

Overcome the Fear

This course will help you overcome the fear of creating your own podcast and give you the skills needed to create content on a regular basis.

What Past Students Say

Guidance

Natasha

I realized there was a better way to learn about podcasting. So I reached out to Kerry-Ann for guidance. As a result, I’ve learned how to develop strategy and the best approach to launching my podcast.

Bite Size Learning

Tiffany

Everything about podcasting was scary before working with Kerry-Ann. But learning the process in bite size pieces has given me confidence.

Course curriculum

  • 1

    Introduction

    • Welcome

    • Course Overview

  • 2

    Prerequisite

    • What is a Podcast?

    • Why Start a Podcast?

    • Common Mindset Challenges

    • Podcast Prerequisite Worksheet

  • 3

    Finding Your Niche

    • What is Niche

    • Why You Should Pick a Niche

    • How to Identify Your Niche

    • Fact or Myth: Too Niched

  • 4

    Developing Your Audience

    • What is Audience Development & Why It's Important

    • Audience Development Strategies

    • Developing a Pre-Launch Marketing Strategy

  • 5

    Developing Your Podcast

    • Creating a Launch Timeline

    • Naming Your Podcast

    • Developing Your Show Description

    • Choosing a Show Format & Other Details

  • 6

    Content Strategy & Planning

    • Planning the first 6 episodes

    • Brainstorm Segments

    • Creating a Show Outline

    • Creating an Editorial Calendar

  • 7

    Recording & Editing

    • Podcast Tools & Equipment

    • Recording & Interviewing Best Practice

    • Recording over the internet

    • Editing Tips

  • 8

    Publish, Distribute & Market Your Podcast

    • Publishing & Distribution Overview

    • Creating an account with Buzzsprout

    • Submitting your Podcast to Directories

    • Marketing & Promoting Your Podcast

    • Launch Week Strategy

    • Launch Day Strategy

    • Overcoming Imposter Syndrome

  • 9

    Conclusion

    • How to Maintain Your Podcast

    • Systems to Put in Place

Meet Your Instructor

Kerry-Ann Reid-Brown

I launched my first podcast January 2015. But I spent almost 2 years in a mix of fear, research and overwhelm. Nobody else I knew had any idea what a podcast was, much less launch one. Throughout the years, I’ve spoken with “experts” who either told me that my content could apply to anyone and to not focus on my niche; or my niche wasn’t big enough and it’s not making me the type of money it could. I was struggling because in my heart I knew where I wanted to focus, but the “experts” said otherwise. Almost 7 years later, I feel extremely proud that since then, the podcast has grown and is recognized as a place where people find Caribbean vibes and thoughtful dialogue around culture, heritage, career, entrepreneurship and just everyday life that make up the duality of the Caribbean American experience. The podcast has been featured 4 times in Apple Podcast and received numerous recognitions and awards. Plus, the audience I wanted to focus on didn't have anyone else creating a podcast with them in mind. It was a huge leap of faith, but on January 13, 2015 I released my first 2 episodes of Carry On Friends The Caribbean American Podcast. When I started podcasting, I knew I wanted to focus on my Caribbean American niche. In 2018, I started Breadfruit Media where I produce podcasts for media houses, entrepreneurs, corporations and consult with many who want to get into the podcasting space. I have also been asked to share my expertise and knowledge in niche spaces like the Caribbean Diaspora. I have spoken at podcast industry conferences such Podcast Movement and have hosted workshops on “How-to-Podcast.”

FAQ

  • How long will I have access to the course?

    You will have lifetime access to the course.

  • How long is the course?

    The course is self-paced. Go at the pace you are most comfortable.

  • What if I need help?

    Included in this course is access to bi-weekly office hours hosted by me. Plus you'll have access to a community of other podcasters.

  • What if I'm unhappy with the course?

    We offer a 14-day money back guarantee.

Created With You In Mind

Created by a podcaster for podcasters!

I understand the struggles and triumphs of starting out in this space because I’ve been there myself! My course gives you all of my knowledge and experience so that you can confidently launch your own successful podcast, without having any doubts along the way!